A system and method of spreading messages in a social network

ABSTRACT

This invention consists of a restricted online social network system that does not expose one member&#39;s friends to other members and a method of spreading a message in the system by members asking the system to show the message to their friends, recursively. The system records each member&#39;s actions on a message and reports the message&#39;s overall reach, acceptance and effectiveness through various metrics. Further, when a viewer submits a form embedded in the message, the system can fulfill an online transaction or send an online communication. Also, the system integrates with internet search engines and online advertisement vendors to promote the message on the internet.

FIELD OF INVENTION

Traditionally, chain emails have been used to spread a message by asking each recipient to forward the message to one or more of his/her friends. http://www.cs.rutgers.edu/˜watrous/chain-letters.html lists several links to websites that describe the problems with chain emails. This invention has the following advantages over chain emails:

Chain email This invention Replicates the message to each Renders one copy of the recipient message High overhead related to usage of Very limited use of network, network bandwidth, disk space and storage and computing processing resources, just like a web page Email servers restrict the size of an There is no size restriction as outgoing email, usually to a maximum messages are just like a web of 5 Megs (including attachments) page The same email can get forwarded back Prevents circular forwarding as to the same person after recursively the system knows which forwarded by friends members have read a message Does not have the ability to track the Measures the reach and success of a message or get feedback acceptance of a message Emails are intrusive as messages get Non-intrusive as messages get pushed to the recipient pulled by the recipient by visiting a web site.

This invention combines concepts from existing fields uniquely to create a software service. It solves the problem of spreading a message of common interest in an efficient and ethical way. The following table summarizes the concepts used and the fields of origin:

Field Concepts used Social network Members and connection between members defined as friends Email Privacy of user's friends, rules for forwarding Chain email Recursive forwarding of a message through friends Online Record the action of users to create success metrics, marketing Collaborative filtering Search engines Keyword searching, Category searching

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows a typical three-tier software implementation of the system in one embodiment of the present invention.

FIG. 2 shows the opening web page in the system of FIG. 1 in which new users can register with the system or existing users can log in to the system.

FIG. 3 shows a web page in the system of FIG. 1, in which members can read messages and perform various actions on each message.

FIG. 4 shows a web page in the system of FIG. 1, in which members can see various metrics associated with the reach, acceptance and effectiveness of a message.

FIG. 5 shows a web page in the system of FIG. 1, in which members can create a new message in the system and forward it to their friends.

DESCRIPTION OF THE PARTS OF THE INVENTION

A restricted online social network system: The social network system is restricted by not exposing a member's social connections to any other member. That is, a member can only see his/her own friends and cannot see his/her friends' friends. Because of this restriction, members cannot contact/solicit a friend's friend in the system. These restrictions allow the system to model a grassroots social network without compromising on the privacy of its members and their connections.

The message, its creation and its properties: A member of the system can create a message and thereby become its author. A message is just like a web page and it can have links, forms, links to downloadable documents and embedded audio and video files. It can be in common internet formats like HTML, XHTML, DHTML and XML. Also, a message can have several parts including a title, summary and a description.

A message author can place the message into different categories. He can also specify keywords in the message. The system itself will create a search index on the message. These methods allow efficient searching of the message by other members using categories and keywords. It also allows the system to compare two messages for closeness of content and warn message authors of duplicate messages. A message author can mark a message as private, thus making it unsearchable by other members in the system.

Message forwarding: Once a member creates a message in the system, he/she can ask the system to show the message to one or more of his/her friends in the social network. This act is called forwarding the message. All those friends would then be able to view the message when they subsequently connect to the system. If those friends are already connected to the system, the system might automatically refresh their screen and show the new message. The system does not lose the context of the message as it gets forwarded, unlike an email. The system maintains an unique identifier to a single copy of the message and it serves that same copy every time a member requests for the message.

Member actions on a message: A member that sees a message is called a viewer of the message. A viewer can take one or more of the following actions on each message he views:

-   -   (1) Endorse the message content.     -   (2) Add a reason for endorsement.     -   (3) Reject the message content.     -   (4) Add a reason for rejection.     -   (5) Forward the message to one or more of viewer's friends in         the network.     -   (6) Click on one or more of links in the message.     -   (7) Open an attached document to the message by clicking on a         link to a document.     -   (8) View a video file in the message.     -   (9) Listen to an audio file in the message.     -   (10) Fill up one or more forms embedded in the message and         submit them.     -   (11) Load a java applet or ActiveX control embedded in the         message.

Success metrics of the message: The system records each above action of a message viewer on a message. For video and audio files, the system maintains how long the viewer watched or listened to the content. Based on these data, the system calculates the metrics related to the overall success of a message. Some of the possible message metrics are number of members (and percentage of total members that this message was forwarded to) that have

-   -   (1) Seen the message subject     -   (2) Seen the message description     -   (3) Endorsed the message     -   (4) Rejected the message     -   (5) Forwarded the message     -   (6) Clicked on each link in the message     -   (7) Submitted each form (metrics related to each form field         value and combinations of values) in the message     -   (8) Opened an attached document to the message by clicking on a         link     -   (9) Viewed a video file in the message and how long     -   (10) Listened to an audio file in the message and how long

Message promotion: A message author can ask the system to promote the message to other members that are not directly connected to her.

The system also uses collaborative filtering technique to show other messages to a message viewer. This technique looks at a subset of messages that a viewer acted on, then selects other members that acted on all the same messages the same way. Among the selected members, the system picks other messages that they acted on. It then shows these messages to the message viewer.

A message author can submit the message and the keywords in the message to one or more internet search engines like Google and Yahoo, so that, internet users searching on those keywords would find the message in this social network. The author can also ask the system to place advertisements for the message in other internet websites.

Soliciting messages with additional system functionality: A message author can use enhanced messages to solicit message viewers to conduct an online transaction or send an online communication by submitting a web form embedded in the message. These enhanced messages are defined by the system using message templates and it will include web form fields that are necessary to conduct a particular transaction or send a certain communication. The author and viewers of the message can forward these soliciting messages just like other messages. When a member views this message, one or more fields in the form might get filled automatically from the viewer's profile in the system. When the viewer submits the form to the system, the system will conduct an online transaction or send an online communication depending on the message template.

Some such soliciting messages are:

Message template Form fields System Action Grassroots Name, Home A communication is sent on the advocacy address, member's behalf to one or more email legislators or public officials that represent that member. The system automatically finds the legislator that represents that member using his home address and postal zip code. Fundraising Name, A donation is made to an Address, organization on behalf of the Credit card member. Membership drive Name, A membership application gets (for other Address, submitted to an organization on the organizations) Credit card, viewer's behalf and the membership interests dues are taken from the credit card GOTV campaign Name, An application is sent on the Address, member's behalf to register to vote in Social an election. security number Event RSVP Name, An RSVP is sent on behalf of the Address, member to the event organizer. If Phone there is an attendance fee, it is taken number, from the credit card credit card Surveys & Polls Name, Member's answers are added to the Address, List survey/poll results maintained on a of questions server. Promoting the Name, Credit A monetary contribution is made to message itself card promote the message the member is viewing to other members in the social network or internet users. Product/Service Name, An order is placed with an online purchase Shipping store for a product or a service using address, the member's credit card. quantity, credit card

Grassroots advocacy example: An author creates a message using the Grassroots Advocacy template which solicits the message viewer to email his legislators. The template provides placeholders for the author to fill up the message title, a description and the body of the email that would be sent to the legislator. The author uses these fields to write about Global warming and he forwards the message to some of his friends who forward it to others. When the message viewers click on the submit button in this message, the system uses the viewer's name and home address to match him to his legislator and emails a letter to the legislator on his behalf.

Fundraising example: An author creates a message using the Fundraising template that solicits message viewers to contribute money to an organization. The author uses the placeholder fields to write about The Red Cross organization and the suggested contribution amounts and forwards it to her friends. Message viewers can use a drop down box in the message to select one of several contribution amounts that the author picked and enter their credit card information. When a viewer submits this form, the system uses the viewer's credit card information and the dollar amount she chose to make a contribution to the Red Cross organization on the viewer's behalf.

Product/Service purchase example: An author uses the online transaction template to create a message. The template will provide a placeholder for the product or service and a placeholder for the online store that will fulfill that request. The author will choose his product or service from those lists and forward the message to his friends. The viewers of this message can use a textbox to fill a quantity of the product that they want to purchase and also their credit card information. When the message viewer submits the form, the system will use the member's credit card to place an order for the product with the online store on the viewer's behalf. 

1. A system of online social network in which a person becomes a member by registering with the system and he/she is henceforth referred as a “member” and two members can become friends with mutual consent and they are henceforth referred as “friends” of each other and said system does not show one member's friends to other members and members can create messages in said system and said system maintains a single copy and an unique identifier to each message and such messages are henceforth referred as “messages” and a method comprising the steps of (1) a member creates a message in the system (2) the member asks the system to show the message to one or more of her friends and this step henceforth referred as “forwarding” (3) and a friend of the member views the message in the system when he subsequently visits the system (4) and the friend forwards the message to one or more of his friends and the message gets forwarded recursively.
 2. The system and method as set forth in claim 1 wherein said system further records each member's actions on every message in said method.
 3. The system and method as set forth in claim 1 wherein said message consist of a title and summary and description and other named parts.
 4. The system and method as set forth in claim 1 wherein said message has embedded hyperlinks and web forms and audio files and video files and downloadable documents and hidden frames and JavaScript and Java applets and ActiveX controls.
 5. The system and method as set forth in claim 1 wherein said message is in plain text or HTML or DHTML or XML or XHTML or PDF or other common internet formats.
 6. The system and method as set forth in claim 1 wherein said system is implemented as software on a server computer or a server farm of computers.
 7. The system and method as set forth in claim 1 wherein said system can further be accessed by a client software over the internet or private intranets
 8. The system and method as set forth in claim 1 wherein members use the system through a web browser or standalone client software or as a module of another software or as a toolbar from a web browser or as an add-on to email software or through a software on a wireless device.
 9. The system and method as set forth in claim 1 wherein said system further records keywords in said message.
 10. The system and method as set forth in claim 1 wherein said system further places said message into different categories.
 11. The system and method as set forth in claim 1 wherein said system further displays similar messages to said message using categories and keywords.
 12. The system and method as set forth in claim 1 wherein said system uses collaborative filtering technique to find other messages that may be of interest to a member.
 13. The system and method as set forth in claim 1 wherein said method has an additional step of a message viewer endorsing or rejecting a message and optionally providing a reason.
 14. The system and method as set forth in claim 1 wherein said system further allows members to create rules that would automatically forward messages from certain friends to certain other friends.
 15. The system and method as set forth in claim 1 wherein said system further displays cumulative metrics on actions of members including viewing and endorsing and rejecting and forwarding of a message.
 16. The system and method as set forth in claim 1 wherein said system further displays cumulative metrics on actions of members on each link that is embedded in a message.
 17. The system and method as set forth in claim 1 wherein said system further displays cumulative metrics on web form values for each embedded web form in the message that was submitted by members.
 18. The system and method as set forth in claim 1 wherein said system further displays cumulative metrics on actions of members on each document that is downloadable in the message.
 19. The system and method as set forth in claim 1 wherein said system further displays cumulative metrics on the amount of time members played each audio or video file embedded in the message.
 20. The system and method as set forth in claim 1 wherein said system shows a message to a member as a promotion for the message.
 21. The system and method as set forth in claim 1 wherein said system further submits a message for inclusion in internet search engines.
 22. The system and method as set forth in claim 1 wherein said system further places advertisements for a message in external websites.
 23. The system and method as set forth in claim 1 wherein said system further fulfills an online transaction when a message viewer submits a web form in a message.
 24. The system and method as set forth in claim 1 wherein said system further sends an online communication when a message viewer submits a web form in a message. 